AyDa
Digiclub is Digikala’s customer loyalty program, offering users a seamless way to earn and redeem rewards. Through interactive missions like shopping and reviewing products, customers accumulate points that unlock exclusive benefits. Designed to enhance engagement and retention, Digiclub creates a more rewarding shopping experience within the Digikala ecosystem.
Client:
Digikala
My Role:
Product Designer
Year:
2019
Design Process:
1. Researched Competitors 2. Sketched Storyboard 3. Structured Low-Fid UI 4. Designed High-Fid Screens 5. Refined with A/B Testing
🎮 From Standalone to Seamless
Digiclub started as a separate platform within Digikala, making account management cumbersome and causing inefficiencies in development. 💢 Initially, the goal was to integrate Digiclub into Digikala’s ecosystem to resolve these technical challenges, but as we delved deeper, we discovered something crucial—users were also struggling with the disconnected experience. 💫 What began as a backend optimization quickly turned into a user-driven transformation, creating a seamless and engaging way for customers to earn and redeem rewards while shopping. 👻
🎖️ Results That Redefined Loyalty
✅ Active users skyrocketed from 20K to over 2M, proving the power of seamless integration. 🚀
✅ Account management became effortless, reducing friction and improving the customer experience. 👤
✅ Gamification significantly increased engagement, keeping users active beyond transactions. 🕹️
✅ Stronger synergy between Digiclub and Digikala boosted retention and repeat purchases. 🫂
By shifting the focus from business-driven needs to user-first design, we didn’t just fix a technical challenge—we built an interactive, high-impact loyalty program that enhanced customer engagement and long-term value. 🕰️ Digiclub became more than just a rewards system—it became an experience. 🎯
